One thing that many many many Nokia users fail to do upon receiving their new devices is read the manual. It's really quite funny. I remember a few years back on Howard Forums when people would ask device specific questions there would always be that response... RTFM (Read The F*#@ing). Yes a bit rude, but I guess to the point. Lol but who wants to read the manual... and why don't they?
Also over the years new services, products have been introduced. Can all the consumers keep up with this? Or do they even bother?
In receipt of my N96 I checked out all the brochures and such in the box. Free N-Gage code for Tetris, info on Ovi, user manual... and other stuff that I didn't bother to check out. How many others never read their paper extras? Maybe this could be changed by offering a more personal %26quot;out of box%26quot; experience for the user.
There is no question that most users like to be walked into a process. Sort of like holding hands until one gets the hang of something. Let's start with a basic plan.
- Including a welcome or thank you card with a special code that the consumer would use to register their new purchase thus entering their IMEI number in for warranty support. (BTW are we still having an issue with that?) Also, offering the user the option to register the device from the device itself.
On the %26quot;thank you%26quot; page once a consumer registers, specific services for their device can be listed and introduced. This would be the introduction of Ovi, Maps, NGage, MOSH, Nokia Music Store and others and a useful How To guide as well as a downloadable user manual. Also displaying icons and This would help to educate the consumer on what is available for their device and what they can get out of it.
A follow-up method. Sort of like a Nokia Tune-up. This would include helpful links to other sites (not trying to push mine here) but places like MMC Forums for themes, Nokia Betalabs... any site that would fine tune or enhance the devices capabilities.
Community notices. I think I have subscribed to Nokia email newletters in almost every country. Lol that's how I ended up getting all of those cool downloads which I happily have stored on MOSH. So far Nokia has done a great job at this so I don't see a need for a change in this matter.
Now I know this idea and theory can be fine tuned... but I think it would be great AND it would get rid of the amounts of non-read literature that is placed in the boxes. I mean we have to admit... hardly anyone reads the manual unless something goes wrong.
But what do you think of the idea?