Top Brand Louis Vuitton Plans To Enter Nanning In 2010
The world’s top brand Louis Vuitton has officially signed a contract with the Gu Cheng Branch Shop of Dream Island Department Store in Nanning, Guangxi Province of China on July 15. The Louis Vuitton Nanning Image store is to open in 2010, which signifies the end of the time when Nanning has no world class brands.
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YvesCarcelle, Chairman and CEO of Louis Vuitton, who has signed the contract, told the reporter in interview that it was the potential of the high end market in Nanning and Nanning’s advantageous location facing the ASEAN market that Louis Vuitton decided to come here. He also expressed great confidence in LV’s prospect in Nanning City. As the former southeastern border city, business in Nanning has developed very rapidly in recent years, meanwhile, its citizens’ consumption level is also rising with a greater demand for luxury goods. Especially the continuous successful hosting of China-ASEAN Exhibition (CAEXPO) in Nanning has drawn much attention from the public and luxury brands for the city. The reporter has learned that in order to promote the opening of LV Nanning store, Andrew Cohen, China Region President of had visited Nanning for five times. It is said that the LV Nanning Image store would be open on the National Day in 2010. The store would occupy 500 square meters, offering full lines of leather bags, shoes and watches, all are new arrivals issued globally.
Designed as the newest style, Nanning Mengzhidao old city shop will decorated with stones as clear and fashion as possible. It’s known that the construction of this project will cost 450 million, and the outside walls have been 40 million or 50 million Yuan.
YvesCarcelle claimed that as the top luxury brand in the world, would just choose the developed cities to open exclusive shops. Therefore, in some degree, LV opening exclusive store in Nanning is a kind of praise to Nanning economy power. It will pull on the development of Nanning commerce trade and the goal of Nanning that level-upping the taste of Nanning city and setting as the international city will come true finally. No matter what, LV settling down in Nanning, for the marts in Nanning or the fashion world, is a symbol of milestone.
The Gu Cheng Branch store of Nanning Dream Island Department Store will have comprehensive rehabilitation and renovation according to the latest design to achieve a simple and chic effect using stone as main material. It is reported that the project from start to business would cost 450million Yuan, and the wall would cost 40 to 50 million Yuan.
YvesCarcelle claims that as the world’s top luxury brand, in China will only open its exclusive stores in cities with promising market environment, therefore, the entering of LV into Nanning City is to some extent the recognition of the economic strength of Nanning, which must further promote the development of commerce in Nanning and the enhancement of Nanning’s culture tastes as well as the realization of Nanning’s goal to become an regional international city. The opening of Louis Vuitton exclusive store in Nanning is bound to be a milestone for Nanning, the department store industry in Guangxi and even the fashion industry.
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