When Fashion Meets Sports, Runway Becomes Sports-filed
Fashion has married to sports for not a short time, with vivid examples of the Beckham couple and the couple of supermodel Gisele Bunchen and her rugby star husband Tom Brady. Sports are a type of fashion and fashion is integrated with sports. Nowadays there are athlete designers like Serena Williams and David Beckham; sports brands cooperate with high fashion designers and some fashion designers also launch their own sports series, Alexander McQueen and Stella McCartney belong to the latter situation. It’s nothing new to find sports players turn into fashion designers and the bicycle series of Prada and Gucci mean they are expanding their design fields from garments to sports equipments.
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The sports trend on the runway should date back to the 2007 spring and summer fashion release when Jean Paul Gaultier launched a street sport series which turned to be a big hit and immediately came the sports series from other brands, such as the boxing series of John Galliano and the bike series of Miu Miu. Do you still remember the sports trend of women’s wear in 2009 spring and summer fashion week? And brands like Louis Vuitton and Armani further boost this trend in the men’s wear launch during 2010 spring and summer fashion week which took place not long ago.
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