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What’s the Business about Culture Part1
Negotiating the Corporate Modelvuitton louis
expert seller HandbagsMaMa.com special—Culture is a nebulous term. By common consensus, the more of it we have the better off we are, but, closing a lexical circle, it is often defined as that which enriches our lives. Do we benefit from it because it is culture, or is it culture because we benefit from it? In a market economy, culture is often regarded as something that needs extra-market support, a flow of money not generated by the prevailing system of supply and demand. It may be good for us, but as consumers we are not prepared to spend enough to guarantee its survival. This view is common among the governments of Western nations and, to a greater or lesser extent, they all spend money on what they regard as culture.
This spending is not comprehensive, however, and, more and more, cultural institutions are behaving like corporations. This is particularly true in the arts, both the visual arts and performance, where it has become commonplace for institutions to create well-designed, coherent identities for themselves with the aim of attracting both audiences and funding. Alongside these design innovations, they are employing savvy CEO-style directors, marketing experts and micro-managing administrators. The leaders of arts institutions are now required to combine good taste and flair, with a talent for raising money and a certain degree of parsimony. (Unsurprisingly it is rare to find an individual who combines all these qualities, and tensions at the top of arts institutions are not unusual.)
loui vuitton bagsThis development has been particularly noticeable since the late 1990s, but it is part of a longer-term trend. In Britain the Thatcher governments of the 1980s undermined the assumption that the extensive public funding of culture was desirable. This led to the introduction of admission charges at some formerly free-of-charge institutions and a few desperate stabs at marketing. Most notorious of all was the Victoria and Albert Museum’s 1988 ‘Ace Caff with a Quite Nice Museum Attached’ campaign produced by Saatchi & Saatchi. Unsurprisingly this slogan did little to assuage negative public feeling about the Museum’s introduction of a hefty Voluntary’ admission charge three years earlier. Attendance at the Museum had plummeted and morale among the staff was very low.
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