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The Price War Between Dior And Gucci Doesn’t Attract Customers
lui vitonIt’s the first time to see so many luxury brands cut their prices in a group. In genially, the reason why the luxury scares common consumers and the high position of them in consumer goods market is their high and strong price, which is also one of the consumers at the high class to favor and pursue.
Recently, the luxury brand LV which ever claimed it will not offer discount adjusts its prices. And then other brands such as Ferragamo、Gucci、Fendi、Dior also cut their prices quietly. The professors pointed out the price adjustment of the luxury will not result in price wars.
lois vitonConsumers are not happy.
The action of the luxury brands surprise their target market consumers. “Using the luxury makes me more confident, even the increasing price cannot make me embarrassed. Now the cutting-price suddenly makes me uncomfortable. ” Miss Xu in a foreign company in Beijing said like this.
Say hello to china market
lv m40355The professor in marketing major of economy and management school in QINGHUA University thinks the financial crisis makes the sale volume of luxury in America keep falling down. At the same time, the luxury market in china is good. So the luxury brands strengthen their china market promotions. In order to avoid affecting the brand value they adjust their prices as the change of exchange rate.
Lifei also points out that it common to see goods change their prices. But the character of the luxury makes them have to change just a little even when they want to change. The price adjustment of the luxury is just the result of the market, so it wouldn’t be always or even turn into price wars.
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