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Sudden Change In The Japanese’s Consumer Awareness Leads To Luxury Market Plungelouie vitton
In the past Japanese consumers enjoyed shopping design brand luxuries and they wouldn’t move a muscle when they spent thousands’ Yen. However this situation is changing recently, local consumers are more and more willing to buy cheap goods or even reduce consumption. The decline in the consumers’ willingness to buy is generally due to factors like the depressive economy and reducing income. But the analysis shows that there is a more important reason in Japan, which is the change in consumption consciousness in Japan, which causes the Japanese to re-plan their spending.
louis vuitton bagsNew York Time pointed out in a report yesterday that in the past the shopping of designer brand luxuries of the Japanese consumers was the mass consumer behavior. From 1970s to 1980s, even in 1990s which was called as the Lost Decade, Japanese would still buy luxury goods like LV handbags, Hermes scarf and so on even they had to give up holiday, travel, drink and food or rent as due to the stagnant economy. But for the global economy depression, the Japanese luxury market which has a scale of 15billion to 20billion USD was subject to shocks and there have been major changes in consumption patterns.
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