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These days, if there is a bag is inevitable, it must be Proenza Schouler. You can see the Proenza Schouler shoulder bags everywhere, no matter in downtown of New York city or Beverly Hills, you can see super stars or socialites with their PS shoulder bags. Nicky Hilton and Queen B Leighton Meester are loyal patrons of Proenza Schouler and their radiance enlarged its influence.
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The most popular and classic bag from Proenza Schoulerluies vitton is the PS 1 shoulder bag. In that, I once mistakenly thought the brand’s name is Proenza Shoulder which produces only shoulder bags. I was quite ashamed with that. To know more about Proenza Schouler, I Googled it. What I’ve got to know is Proenza Schouler is a young American brand created in 1998 and its creation story is another classic American legend. Lazaro Hernandez and Jack McCollogh are the founders, they were schoolmates at Parsons School of Design,while Jack once was Marc Jacobs’s assistant and Lazaro once was the design assistant of Micheal Kors, and encountered each other on the flight from Miami to New York. They found that they have similar taste and view of fashion and then they created their own brand and named it with their mother’s family names before marriage, then came the distinctive Proenza Schouler.
Although Proenza Schouler is still very young compared to those classic luxury brands, it has unknown potentiality because it is young. In addition, I also found Proenza Schouler and Hermes have one thing in common: they are available only in a few styles, but they make the iconic style popular and everlasting. Will Proenza Schouler stand out successfully and timelessly? Time will prove. At least by now, Proenza Schouler is inevitable.